Wunderlich

Success is down to you.

This is no time for being shy!

It's about telemarketing accountability. So your first accountability is to yourself. You are accountable for giving the very finest impression about your organisation.

1. Instead of pitching your services, analyze the possibilities for a mutual exchange of values. When engaging with a prospect look for the chance of long-term relationship rather than a one-time hit what this means to you is you will both gain an in-depth connection for a trusting relationship.

2. Educate the prospect about your organisation. Give them as much information as possible. Every piece of communication, every email, every order acknowledgement, every delivery note could carry a little message about your organisation.

Put the icing on the cake

Include some video testimonials in your telemarketing presentation extra. Always. Give the prospect a pleasant feeling for taking the time to talk with you. Something not expected. Something not required Something above and beyond what a normal cold caller or telemarketer would do... A surprise that delights the decision-maker

Here's one of my favourites: I hand written in bold letter on a post card "Thank you for taking the time to meet with me on the (Date & Time). I look forward to our next discussion with great anticipation. Warm regards. That's relationship creation!

It is easy to Say "Thank you." Always express appreciation and gratitude when ever you make contact with a prospect but don't over do it. Do this with decision-makers. In fact, do it with everyone. People talk. Word gets back that you're nice. Decision-makers like to relate with nice people.

3. Think about what service or products do they need to know about and then be the expert on your subject then learn your service or product inside out, upside down, backward and forward. Focus your full attention on your prospect through your sales call not on what's best for you.

Here is my take on this. I would use my intuition to look into the consciousness of my intended prospect, what are their fears, their hopes, and their wants? What matters most to them at the core of their being? So in essence you would find out what are their concerns, their dreams and fantasies of their business? How can show them the light at the end of the tunnel? How can you ease their pain? How can you replace their pain with a workable solution?

I promise you this, when you dig deep into the prospects concerns and offer measurable solutions, you add power impact, popularity and strong business connections. You have relationship creation!

Head on over to http://www.cchighlights4u.com for your next 4 telemarketing tips about how to create raving fans and keep them forever.

Claudine Waskowycz is a veteran telemarketing, telesales and cold calling expert, sales trainer, who worked with dozens of organisations to transform their business and sales.

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